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Use Case

How to Reduce Design
Costs with a
Design Subscription

Switch to a flat-rate Design as a Service subscription and eliminate the financial unpredictability of agencies, freelancers, and in-house overhead. Businesses consolidating their design spend into a single TDS subscription reduce total design costs by 40–60% — while maintaining or increasing output volume and quality.

The Problem

What is the problem?

Design spend is one of the most poorly managed line items in most business budgets. Costs arrive unpredictably — a large agency invoice one month, a rush freelancer fee the next, a licensing charge for stock imagery, a revision bill when a brief was misinterpreted. Finance teams cannot forecast it, and marketing teams cannot control it.

Agency relationships are particularly costly. A typical creative agency in Australia charges $150–$300 per hour for design work, applies project management markup, and charges for every round of revisions beyond the initial scope. A campaign that was quoted at $8,000 routinely lands at $14,000 once revisions, scope changes, and rush fees are factored in. There is no ceiling.

In-house teams look like a solution but carry their own cost structure: salary, superannuation, leave entitlements, equipment, software licences, training, and the management overhead of an employment relationship. A small in-house team of two designers costs $180,000–$220,000 per year before any of those additional costs are accounted for — and still cannot cover all design disciplines.

Cost Comparison
Agency hourly rate (AU average)
$150–300/hr
In-house team (2 designers, all-in)
$180–220k/yr
TDS Growth subscription
$3,500/mo
Typical cost reduction vs. agency
40–60%
The Solution

How does DaaS solve this?

TDS replaces every unpredictable design cost with a single flat monthly fee — no hourly rates, no revision charges, no scope creep, no surprise invoices.

One Flat Monthly Fee

Everything is included in your subscription — design work, revisions, Creative Director oversight, Slack support, and file delivery. Your finance team knows exactly what design costs every month.

No Revision Charges

Revisions are unlimited and included in your subscription. Unlike agencies that charge per round of feedback, TDS iterates until the output meets your brief — at no additional cost.

No Employment Overhead

No super, no leave entitlements, no equipment, no software licences, no HR management. TDS is a service, not an employment relationship — all overhead stays on our side of the ledger.

Consolidate All Vendors

Replace your agency, your freelancers, and your stock imagery spend with a single subscription. One invoice, one point of contact, one brief format — dramatically reduced administrative cost.

Scale Up or Down Monthly

Busy quarter? Upgrade your tier. Quieter period? Pause or downgrade. TDS's flexible subscription means your design spend scales with your actual business needs — not a fixed headcount.

No Lock-in Contracts

Month-to-month subscriptions only. No retainer lock-in, no 12-month agency commitments, no termination fees. Your design spend is fully flexible from day one.

Expected Outcomes

What results can you expect?

The financial impact of switching to TDS is measurable within the first billing cycle. These are the outcomes clients consistently report.

40–60%
Reduction in total design spend vs. previous arrangements
$0
Revision charges, rush fees, or scope variation costs
1
Invoice per month replacing multiple vendor invoices
100%
Cost predictability — the same fee every month, regardless of volume

Cost reduction does not mean output reduction. Most TDS clients simultaneously reduce spend and increase creative volume — because the subscription model incentivises usage rather than rationing requests to control costs. When design has no per-unit cost, your team briefs more, iterates more, and produces better work.

Getting Started

How do you get started?

Reducing your design costs with TDS takes three steps. The first step costs nothing — and most clients identify significant savings in the discovery call itself.

01

Audit Your Current Design Spend

In a 30-minute discovery call, a TDS strategist will map your current design costs — agency retainers, freelancer spend, in-house salaries, and hidden costs like revision fees and brief rework. Most clients discover their actual design spend is significantly higher than their nominal budget suggests.

02

Select Your Subscription Tier

TDS offers two tiers — Growth at $3,500/mo and Scale at $7,000/mo. We'll recommend the right tier based on your volume requirements and existing spend. In most cases, the subscription cost is substantially lower than what you're currently paying for equivalent or lesser output.

03

Consolidate and Cancel Existing Vendors

Once TDS is onboarded and producing at pace, terminate your agency retainers and freelancer arrangements. Most clients consolidate within 30 days and see immediate savings reflected in their next monthly statement.

Cost Breakdown

How does TDS compare
on cost?

A direct comparison of typical annual design spend across different models for a mid-size Australian marketing team.

Model Annual Cost (Est.) Revision Charges Multi-Discipline Predictable?
Creative Agency (Retainer) $96,000–$180,000 Yes Partial No
In-House Team (2 designers) $180,000–$220,000 N/A Limited Mostly
Freelancers (ad hoc) $40,000–$120,000 Often No No
TDS Growth Subscription $42,000/yr Never Full Yes
FAQ

Frequently asked questions
about reducing design costs

How much can a business realistically save by switching to DaaS?
Most businesses save 40–60% on total design spend when consolidating agencies, freelancers, and in-house design costs into a single TDS subscription. The exact saving depends on your current spend mix and output volume.
Does a lower cost mean lower quality design?
No. TDS's cost efficiency comes from team structure and workflow optimisation — not from cutting corners on talent. Every deliverable is produced by experienced designers and reviewed by a Creative Director before delivery.
What are the hidden costs of traditional design arrangements?
Traditional design arrangements carry significant hidden costs: agency markup (typically 40–60% on top of creative fees), freelancer management time, revision fees, brief interpretation errors, and inconsistency that requires rework. DaaS eliminates all of these with a single predictable monthly fee.
Can I cancel my TDS subscription if it doesn't deliver cost savings?
Yes. TDS subscriptions are month-to-month with no lock-in contracts. If TDS doesn't deliver measurable value within the first 30 days, you can cancel without penalty.
Get Started

Ready to cut your design spend
without cutting output?

Book a cost audit call. We'll map your current design spend, identify where you're overpaying, and show you exactly how much you could save with TDS — with no obligation to proceed.