A product launch requires dozens of creative assets produced to a tight timeline — brand identity, campaign creative, sales materials, digital content, and event assets. TDS gives you a dedicated creative team and Creative Director managing the entire production run from brief to launch day.
A product launch requires creative assets across six distinct categories. TDS covers all of them under a single subscription — with a Creative Director ensuring visual coherence across every format.
For a major product launch with an 8–12 week runway, TDS follows a structured production arc that ensures the highest-priority assets are completed first, with buffer for iteration before launch day.
TDS conducts a brand audit, reviews the product launch strategy, and produces a Brand Alignment Brief and launch creative brief. The Creative Director maps the full asset list, prioritises by launch criticality, and establishes the production schedule for the entire runway.
Product brand identity, visual identity system, and core campaign concept are developed and approved first — establishing the visual foundation that all subsequent assets are produced against. This phase establishes the creative language for the entire launch.
Campaign creative, sales materials, digital content, and event assets are produced in parallel against the approved brand identity. Your Creative Director manages the production queue, prioritises against the launch timeline, and ensures every asset is brand-consistent before delivery.
Final revisions, last-minute additions, and launch-day asset preparation. TDS maintains capacity for reactive requests in the final two weeks — a new format request, a last-minute partner asset, an additional size — without disrupting the primary production schedule.
The subscription continues post-launch — producing follow-on campaign iterations, performance creative, customer success materials, and ongoing content. The team's deep familiarity with the product brand means post-launch production is faster and more consistent than the initial build.
Book a launch planning call. We'll scope your asset requirements, set the production timeline, and confirm what TDS can deliver before your launch date.