Services Pricing How It Works Our Work About Insights Learn Contact Book a Call
Use Case

How to Augment Your
In-House Creative Team
with DaaS

A Design as a Service subscription from TDS operates as a seamless extension of your in-house creative team — handling overflow production, specialist disciplines, and campaign surge periods without the cost or delay of another hire. Businesses using TDS to augment their in-house team eliminate creative backlogs within 30 days and unlock disciplines their team previously couldn't cover.

The Problem

What is the problem?

In-house creative teams are almost always under-resourced relative to the demand placed on them. A two-person design team supporting a 20-person marketing function is not uncommon — and the backlog that accumulates is a constant source of friction between marketing and creative.

The backlog problem compounds in two ways. First, volume: the number of requests coming in exceeds what the team can produce, so work is delayed, de-prioritised, or done at a lower standard to keep pace. Second, capability: in-house teams are usually hired for core disciplines but are expected to produce across video, motion, web, presentation, and specialist formats they were never resourced to cover.

The reflex response is to hire — but another full-time designer takes 6–12 weeks to recruit, costs $80,000–$110,000 per year, and still only adds one generalist to a team that may need five specialists. Freelancers bridge gaps but create inconsistency, briefing overhead, and availability risk. The in-house team ends up spending significant time managing external resources rather than producing creative work.

What most in-house teams need is not another permanent hire — it's a flexible, always-on extension that scales with demand, covers specialist disciplines, and integrates seamlessly into the existing workflow.

The Capacity Gap
Avg. weekly requests to a 2-person in-house team
25–40
Realistic weekly output (2 designers)
16–24
Time to hire another designer (AU)
6–12 wks
TDS onboarding time
5 days
The Solution

How does DaaS solve this?

TDS integrates directly into your in-house team's workflow — acting as an always-on extension that handles whatever your team can't get to, or can't do.

Overflow Production

When your in-house queue is full, TDS absorbs the overflow. Standard requests are delivered within 48 hours — your marketing team never waits, and your in-house designers are never overwhelmed.

Specialist Discipline Coverage

Motion graphics, video editing, web design, packaging, and 3D — disciplines your in-house team may not cover are available immediately through TDS, with no specialist hiring required.

Campaign Surge Support

Product launches, seasonal campaigns, and major events create predictable spikes in creative demand. TDS scales up to meet those peaks without the need to hire temporary contractors or rush freelancers.

Seamless Workflow Integration

TDS works within your existing tools — Slack for briefing, Figma for design, your existing file structures for delivery. Your team briefs TDS exactly as they'd brief an internal designer.

Brand Consistency Maintained

TDS operates within your existing brand guidelines and design system. Output from TDS is indistinguishable from in-house work — same standards, same components, same voice.

Creative Director QA Layer

All TDS output goes through Creative Director review before delivery. Your in-house Creative Director or Head of Design doesn't need to QA TDS work — TDS QAs itself.

Expected Outcomes

What results can you expect?

Teams that augment with TDS typically clear their design backlog within the first month and permanently increase their effective creative capacity.

30 days
Typical time to clear a persistent design backlog after TDS onboarding
Effective creative capacity increase without adding permanent headcount
48h
Standard turnaround on all TDS requests, including overflow work
100%
Brand consistency — TDS works within your existing system, not alongside it

The less obvious benefit is what happens to your in-house team. When production overflow is handled by TDS, your internal designers shift from reactive production work to higher-value strategic and conceptual work. Creative Directors stop being production bottlenecks and start being creative leaders. The team dynamic improves when the backlog disappears.

Common Use Patterns

How do in-house teams
typically use TDS?

Every in-house team is different. These are the three most common patterns for how teams integrate TDS into their existing workflow.

The Overflow Model

In-house team handles all strategic and brand work. TDS handles all production overflow — social assets, ad variants, presentation updates, and templated collateral. In-house designers stay focused on high-value work; TDS absorbs the volume.

The Specialist Model

In-house team covers core brand and print disciplines. TDS covers specialist work the team doesn't have — video production, motion graphics, web design, UX, and emerging format work. TDS functions as an on-demand specialist studio.

The Campaign Model

In-house team manages day-to-day creative. TDS activates for campaign periods — product launches, seasonal pushes, and major events — providing the surge capacity needed to execute at scale without any permanent hiring.

Getting Started

How do you get started?

Integrating TDS with your in-house team takes three steps. Most teams are fully operational within one week of their first call.

01

Map Your Capacity Gaps

In a 30-minute call with a TDS strategist, identify where your in-house team is most constrained — volume overflow, specialist disciplines, or campaign surge capacity. We'll design a TDS engagement model that targets exactly those gaps.

02

Onboard TDS into Your Brand System

TDS's 5-day brand immersion ingests your existing guidelines, Figma files, component libraries, and production standards. By the end of onboarding, TDS produces work that is consistent with your in-house output — no style drift, no brand interpretation.

03

Integrate and Start Briefing

TDS is added to your Slack workspace as a dedicated channel. Your in-house team starts briefing TDS directly — overflow tasks, specialist requests, and campaign work flows to TDS while your internal designers focus on the work only they can do.

FAQ

Frequently asked questions
about augmenting your in-house team

How does TDS integrate with our existing in-house creative team?
TDS integrates directly into your existing workflow via Slack. Your in-house team briefs TDS the same way they brief internal designers — through a shared channel where TDS operates as an extension of your team. TDS follows your brand guidelines and production standards, ensuring output is indistinguishable from in-house work.
Will TDS create tension or confusion with our in-house designers?
In practice, the opposite occurs. In-house designers typically experience significant relief when overflow and specialist work is handled by TDS — they can focus on higher-value strategic work rather than production backlogs. TDS is positioned as an extension of the team, not a replacement for it.
What types of work is TDS best suited to handle for an in-house team?
TDS is particularly effective for: production overflow during busy periods, specialist disciplines the in-house team doesn't cover (video, motion, web), time-sensitive requests that can't wait in the internal queue, and high-volume repeatable assets (social content, ad variants, presentation templates).
Can TDS work within our existing brand guidelines and design systems?
Yes. TDS's onboarding process captures your existing brand guidelines, design system, component libraries, and production standards. TDS works within your established system — it does not impose its own. For teams with Figma design systems, TDS operates natively within those files.
Get Started

Ready to give your in-house team
the capacity they actually need?

Book a no-obligation capacity mapping call. We'll identify where your team is most constrained and show you exactly how TDS fills those gaps — starting within the week.