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The people behind TDS

Senior creative talent. Built into your subscription.

Every TDS subscription comes with a named Creative Director and dedicated production team. Not a rotating roster of junior designers. Not a shared pool. The same senior creatives, deeply embedded in your brand, every day.

15+
Years average Creative Director experience
AU
Australia-based senior creative leadership
1:1
Dedicated CD assigned to every subscription
Full
Design, photo, video, and copy specialists
Creative leadership

The TDS Creative Directors

Every TDS subscription is led by a named Creative Director with 15+ years of experience across brand, digital, and campaign design. They are your strategic creative partner — not just a reviewer.

CD
Senior Creative Director
Creative Director — Brand & Strategy

15+ years leading brand design and creative strategy for ASX-listed companies, fast-growth startups, and consumer brands. Specialist in brand positioning, visual identity systems, and campaign direction.

CD
Senior Creative Director
Creative Director — Digital & Ecommerce

Former agency Creative Director with deep expertise in ecommerce, digital advertising, and performance creative. Led creative for major retail brands across ANZ, specialising in conversion-focused design and social media creative strategy.

CD
Senior Creative Director
Creative Director — Motion & Video

Specialist in motion graphics, brand video, and visual storytelling. Background across broadcast, digital, and social video production — brings cinematic production value to subscription-based creative output.

Production team

Specialists across every creative discipline

Behind every Creative Director is a production team of specialists — designers, photographers, videographers, motion artists, and copywriters — drawn from when the brief requires them.

Design specialists

  • Brand and identity designers
  • UI/UX and web designers
  • Print and packaging designers
  • Illustration and infographic artists
  • Social media and digital designers

Production specialists

  • Brand and commercial photographers
  • Video producers and editors
  • Motion graphics artists
  • Copywriters and content strategists
  • Webflow and front-end developers
How we work

The principles that govern how TDS operates

01

Strategic before executional

Every brief is reviewed by a Creative Director before production begins. We challenge briefs that are unclear, misdirected, or that could be solved better. You get thinking, not just output.

02

Brand immersion, not project familiarity

The 5-day brand immersion at onboarding means TDS knows your brand before the first deliverable is produced. We do not learn your brand through the briefs — we arrive already knowing it.

03

Speed without sacrificing quality

48-hour turnaround is our standard. This is achieved through structured briefing, dedicated teams, and Creative Director oversight that catches issues before they require additional rounds of revision.

04

Accountable at the work level

Your named Creative Director is accountable for every deliverable that leaves TDS. Not a platform. Not a pool. A named senior creative who stands behind the quality of every piece of work.

05

Commercial outcomes, not just aesthetics

Design is a commercial lever. We measure success by whether our work achieves the business objective — conversion, brand recall, audience growth — not only by whether it looks good.

06

Transparent and direct communication

Direct Slack access to your Creative Director. No account management layer. No telephone game. When you have a question, change, or urgent brief, it goes directly to the person who will act on it.

Work with us

Meet your Creative Director.
Start in five days.

Book a 30-minute strategy call. We will match you with the right Creative Director for your brand, walk through the onboarding process, and get your first brief into production within a week.