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What Shopify Design
Services Does
TDS Include?

TDS Shopify design services cover everything from custom theme development and Shopify Plus builds through to conversion rate optimisation, ongoing section builds, and campaign page design. Shopify powers over 4.5 million stores worldwide — but most look like templates. TDS builds custom Shopify experiences that reflect your brand identity and are engineered to convert, with ongoing design support that keeps your store ahead of the competition.

What's Included

What does Shopify design include
in a TDS subscription?

Shopify design at TDS spans the full store lifecycle — from initial build through to ongoing optimisation and campaign support.

Custom Shopify Theme Design

Fully custom Shopify theme built from Figma designs. No template base — purpose-built sections, on-brand components, and a theme architecture designed for long-term editorial flexibility.

Shopify Plus Builds

Custom checkout design, multi-currency and multi-language configuration, B2B wholesale portals, and advanced Shopify Plus features built for high-volume merchants.

Theme Customisation

Premium theme customisation — modifying existing Shopify themes to match your brand identity, improve conversion, and add bespoke sections without a full rebuild.

Product & Collection Page CRO

Product detail page redesigns, collection page layout improvements, and checkout flow optimisation. Focused on the pages with the highest revenue impact.

Campaign & Promotional Design

Seasonal sale banners, promotional pop-ups, homepage hero updates, landing pages, and campaign-specific collection pages. Fast turnaround for time-sensitive campaigns.

Email Template Design

Klaviyo and Shopify Email template design — welcome flows, abandoned cart, post-purchase, and campaign broadcast templates — all on-brand and conversion-optimised.

How It Works

How does TDS deliver
a Shopify project?

TDS Shopify projects follow a design-first approach — every section designed and approved in Figma before a single line of Liquid is written.

01

Store Audit & Scoping

Review of current Shopify setup, performance data, and competitor benchmarking. Page scope, feature requirements, and app integrations defined before work begins.

02

Figma Design

Full desktop and mobile designs produced in Figma for all key page templates. Design system documented. All sections approved before Shopify build commences.

03

Shopify Build & QA

Theme built in Shopify with reusable sections and schema-configured settings. App integrations connected, metafields configured, and QA completed across devices and browsers.

04

Launch & Ongoing Support

Store launched with a theme handoff walkthrough. Ongoing design support — new sections, campaigns, and CRO updates — continues under your subscription.

Turnaround
Theme Customisation
2–4 Weeks
Custom Theme Build
4–8 Weeks
Campaign Page Design
48–72 Hours
Ongoing Updates
Included
Why TDS

Why choose TDS for
Shopify design?

Custom, Not Cookie-Cutter

TDS Shopify builds are custom-designed — not theme tweaks with a logo swap. Your store looks and functions unlike any other Shopify store in your category.

Revenue-Focused Design

Every design decision is evaluated against its impact on conversion. TDS designs Shopify stores to sell — not just to look good.

Ongoing Campaign Support

Peak trading periods, product launches, and seasonal campaigns all require fresh design output. TDS subscriptions handle all ongoing Shopify design needs without re-scoping.

No Lock-in Contracts

Month-to-month subscriptions. Build your Shopify store, then continue with ongoing updates and campaigns — or scale back when trading periods ease.

Related Services

What other services complement
Shopify design?

FAQ

Frequently asked questions
about TDS Shopify design

Does TDS build custom Shopify themes or customise existing ones?
Both. TDS builds fully custom Shopify themes from Figma designs for brands that require a unique store experience with no template constraints. For brands with simpler requirements or tighter timelines, TDS also customises premium Shopify themes — modifying layouts, colours, typography, and sections to match your brand identity.
Does TDS work with Shopify Plus?
Yes. TDS has experience with Shopify Plus builds — including custom checkout design, Shopify Scripts, multi-currency and multi-language store configuration, B2B wholesale portals, and advanced metafield implementations.
What Shopify pages does TDS design?
TDS designs the complete Shopify page set — homepage, collection pages, product detail pages, cart, checkout (Shopify Plus), account pages, blog, contact, and custom landing pages. All sections are built as reusable Shopify section components for editorial flexibility.
How long does a Shopify store design and build take?
A custom Shopify theme build typically takes 4–8 weeks. Theme customisation projects take 2–4 weeks. Shopify Plus builds with advanced functionality take 8–12 weeks. Timeline is confirmed at scoping based on catalogue size and feature requirements.
Does TDS provide ongoing Shopify support after launch?
Yes. TDS subscriptions include ongoing Shopify design support — new section builds, campaign page design, product page improvements, seasonal promotions, email template design, and conversion rate optimisation. Ongoing support is one of the most valuable applications of a TDS subscription for Shopify merchants.
Get Started

Ready to build a Shopify store
that outperforms the template crowd?

Book a no-obligation discovery call. We'll review your current Shopify setup and show you exactly how TDS can deliver a custom store that converts — starting within the week.