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Service Category

Instagram Reels &
YouTube Shorts
Production

TDS produces Instagram Reels and YouTube Shorts that earn algorithmic reach — hook-driven structure, on-brand motion graphics, captions, and platform-native pacing that the algorithm rewards. Instagram Reels generate 22% more interaction than standard video posts, and YouTube Shorts drive billions of daily views. TDS gives brands a consistent, high-output pipeline for short-form vertical video without the overhead of an in-house team.

What's Included

What does Reels & Shorts production
include at TDS?

Every Reel and Short is produced to platform specification — 9:16 aspect ratio, optimal duration, caption styling, and thumbnail optimisation included as standard.

Instagram Reels Production

15–90 second Reels produced from your footage or as motion-graphic-led content. Hook-first structure, on-brand graphics, trending audio alignment, and burnt-in captions.

YouTube Shorts Production

Sub-60-second Shorts produced for maximum algorithmic performance — vertical format, engaging hooks, clickable end cards, and SEO-aware titles and descriptions.

Long-Form Repurposing

TDS cuts your long-form YouTube videos, podcasts, and webinars into Shorts and Reels — identifying the best moments, adding graphics, and formatting for each platform.

Text & Caption Overlays

Animated captions, kinetic text, and branded text treatments that make your Reels and Shorts accessible and engaging even without sound.

Thumbnail Design

Custom YouTube Shorts thumbnails and Instagram Reel cover images — designed to maximise click-through rate in the Explore feed and YouTube Shorts shelf.

Series & Template Production

Recurring Reel and Short series produced to approved templates — consistent brand expression across every episode at speed and volume.

How It Works

How does TDS produce
Reels and Shorts?

TDS works from your footage, podcast audio, or a brief — and produces platform-ready Reels and Shorts within 48 hours of brief sign-off.

01

Asset & Brief Submission

Upload footage, audio, or submit a content brief via Slack. Specify platform, message, target audience, and any required assets or links.

02

Hook & Structure Planning

TDS maps the hook, middle, and CTA structure before editing — ensuring the first 1–3 seconds earn the watch and the final seconds drive action.

03

Edit & Motion Design

Cut, motion graphics, captions, music, and colour grade applied. Platform-specific formatting and safe zone compliance checked before delivery.

04

Delivery

MP4 files delivered at platform-optimal specs. Thumbnail images, caption files, and suggested post copy delivered alongside each video.

Turnaround
Standard Reel / Short
48 Hours
Repurposed Content (per clip)
24 Hours
Captions & Thumbnails
Included
Revisions
2 Rounds
Why TDS

Why choose TDS for
Reels and Shorts production?

Algorithm-Aware Production

TDS structures every Reel and Short with platform algorithm logic in mind — hook timing, watch-time optimisation, and engagement patterns that earn reach.

Volume Without Compromise

Subscription means you can maintain a consistent publishing cadence — 4, 8, or 12 Reels per month — without burning out an internal team or paying per-video rates.

Brand Consistency at Speed

Every Reel and Short is produced by the same team that manages your brand identity — on-brand colours, fonts, motion language, and tone on every single video.

Related Services

What other services complement
Reels and Shorts production?

FAQ

Frequently asked questions
about Reels & Shorts production

Does TDS produce both Instagram Reels and YouTube Shorts from the same footage?
Yes. TDS produces platform-specific versions from the same source content — each formatted, captioned, and paced to match the nuances of Instagram Reels vs. YouTube Shorts, rather than a simple repost of identical content.
Do I need to provide footage, or can TDS create Reels from scratch?
Both. TDS can produce fully animated, motion-graphic Reels and Shorts without any client footage — or edit and enhance footage you provide. Mixed approaches (your footage plus TDS motion graphics) are also common.
How many Reels or Shorts can TDS produce per month?
Depending on your tier and content complexity, TDS typically produces 4–12 Reels or Shorts per month as part of a broader subscription. The Scale tier supports higher volumes and faster turnaround for brands with intensive publishing schedules.
Does TDS include captions on all Reels and Shorts?
Yes. Burnt-in captions are standard on all Reels and Shorts produced by TDS. SRT files are available on request. Caption styling is matched to your brand guidelines.
Get Started

Ready to build a consistent
Reels and Shorts presence?

Book a no-obligation discovery call. We'll map out your short-form video needs and show you exactly how TDS can deliver — starting within the week.