TDS logo design services include primary mark development, wordmarks, symbol and icon variants, sub-brand lockups, and full multi-format delivery in print and digital formats. A well-designed logo is the single highest-leverage brand asset a business owns — research shows 75% of consumers recognise a brand by its logo alone. Every TDS logo is designed with Creative Director oversight and grounded in your positioning strategy, not just visual trends.
TDS logo design goes well beyond a single mark. Every engagement delivers a complete logo system your team can use with confidence across every medium.
The hero logo — typically a combination of symbol and wordmark — designed for maximum impact and versatility across digital and print contexts.
Stacked, horizontal, and compact versions for different layout constraints. Ensures your logo works on everything from a billboard to a 16px favicon.
A standalone symbol or icon that works independently of the wordmark — essential for app icons, profile images, watermarks, and embossed applications.
Full-colour, reversed (white on dark), single-colour, and black-and-white versions. All professionally colour-profiled with HEX, RGB, CMYK, and Pantone specifications.
Delivered in AI, EPS, SVG, PNG (transparent), and PDF. Print-ready and web-optimised variants included. Full source files handed over — no lock-in.
For businesses with product lines, service divisions, or event brands — TDS designs sub-brand logos that maintain parent brand coherence while establishing distinct identities.
TDS logo design follows a proven process that starts with strategy, moves through concept exploration, and lands on a mark that genuinely reflects your business.
We start with your positioning, values, audience, and competitive context. No mark is drawn until we understand what the business needs to communicate.
Two to three distinct logo directions are developed, each with moodboard context and clear rationale. Directions are meaningfully different — not minor variations.
Two rounds of revisions on the selected direction. Feedback managed via Slack with 48-hour turnaround on each round. Creative Director reviews before delivery.
Complete logo suite delivered in all formats and variants. Source files included. Usage guidance provided. IP transferred in full to the client.
TDS logos are built on a brand brief — not aesthetic preference. Every design decision links back to your positioning, audience, and commercial objectives.
A Creative Director reviews every concept before it reaches the client. What you see is already quality-assured at a senior level — not raw junior output.
TDS doesn't design a logo in isolation. The mark is designed as part of a visual system — ensuring it works with your typography, colour palette, and collateral from day one.
Post-delivery, your logo is immediately applied across all ongoing subscription work — no re-briefing, no additional fees, no delays in getting your new identity into market.
Expand your logo into a complete brand identity system — colour palette, typography, iconography, guidelines, and collateral.
Apply your new logo across every marketing asset — from brochures and ads to presentations and signage.
Bring your new logo to life online with a website that extends the identity consistently across every page and interaction.
Book a no-obligation discovery call. We'll scope your logo project and show you how TDS delivers — strategically grounded, Creative Director led.