A Fractional CMO is a senior Chief Marketing Officer engaged on a part-time or retainer basis — delivering the strategic marketing leadership of a full-time CMO without the $200,000–$400,000 annual salary. TDS uniquely bundles Fractional CMO strategy with a full creative production team — designers, videographers, photographers, and web developers — all operating under one integrated brief. Companies with dedicated marketing leadership grow 2.3× faster than those without. TDS makes that leadership accessible at every growth stage.
TDS Fractional CMO is not a consultant who disappears after a strategy deck. It's ongoing senior marketing leadership embedded in your business and connected directly to creative production.
Annual marketing plan, quarterly campaign calendars, channel strategy, budget allocation guidance, and KPI frameworks. Strategy built to be executed — not filed away.
Brand architecture, market positioning, competitive differentiation, and value proposition development. The strategic foundation everything else is built on.
Product and service launch planning, campaign strategy, audience targeting, messaging hierarchy, and channel mix. From brief to execution plan.
Every creative brief is reviewed and approved by the CMO before production begins — ensuring design, video, and photography output is strategically aligned, not just aesthetically pleasing.
Monthly strategy sessions with your leadership team, board presentation support, marketing performance reporting, and internal marketing team mentoring.
Brief and manage media agencies, PR firms, digital agencies, and other marketing vendors on your behalf. Coordinate the ecosystem so nothing falls through the cracks.
TDS Fractional CMO is embedded in your business from day one — structured onboarding, monthly cadence, and direct integration with the TDS creative production team.
The CMO conducts a full audit of your business objectives, current marketing activity, brand positioning, competitive landscape, and team capability.
A prioritised 90-day plan with clear objectives, campaigns, channels, and creative requirements — briefed directly into the TDS production team for immediate execution.
Monthly strategic review with your leadership team. Campaign performance review, next period planning, and brief sign-off. The CMO stays across your business — not just their inbox.
All strategy flows directly into TDS creative production — no translation layer, no briefing delays. The CMO and Creative Director work as one integrated team.
The TDS CMO doesn't hand you a strategy document and leave. They brief the TDS production team directly — design, video, photography, and web all activate the strategy immediately.
TDS Fractional CMOs are senior practitioners with 15+ years of brand and marketing leadership. You access this calibre of expertise at a fraction of the full-time employment cost.
With a traditional CMO consultant, strategy gets handed to an agency who misinterpret it. At TDS, the CMO and Creative Director are the same team — zero briefing loss.
Start at Scale tier for strategic direction with production. Upgrade to Custom as your business grows and your marketing complexity increases. No re-onboarding, no change of team.
Pair CMO strategy with dedicated Creative Director oversight across all design and production output — the complete senior creative leadership layer.
The CMO defines your positioning. The TDS creative team builds the brand identity that expresses it — logo, visual system, and brand guidelines.
Execute your CMO's digital strategy with a high-converting website — designed, built, and launched by the same TDS team briefed by the CMO.
Everything you need to know about fractional chief marketing officers — what they do, when to hire one, and how they differ from full-time CMOs and marketing consultants.
A transparent breakdown of fractional CMO pricing in Australia — hourly rates, retainer structures, and how to evaluate cost vs. value at each engagement level.
How senior marketing leaders structure creative operations for speed, quality, and brand consistency — covering brief frameworks, team models, and output measurement.
Book a discovery call. We'll assess your marketing maturity, identify the strategic gaps, and show you how a TDS Fractional CMO can close them — with production that starts immediately.