TDS copywriting services cover the complete written output every brand needs — website copy, campaign headlines, email sequences, social captions, long-form content, product descriptions, and brand voice guidelines. Copy is responsible for up to 70% of conversion rate differences between competing landing pages with similar design quality. Every TDS copywriter works from an approved strategic brief, ensuring every word earns its place on the page.
Every tier includes the full range of copywriting deliverables. No per-word pricing, no separate briefs for different copy types — all written output is included under one subscription.
Homepage, about, services, and landing page copy written to convert. Clear value propositions, benefit-led headlines, SEO-optimised structure, and CTAs that drive action — not just words that fill a layout.
Headlines, taglines, body copy, and CTAs for digital ads, OOH, print campaigns, and social advertising. Multiple concept directions delivered per brief so you can test and optimise.
Subject lines, preview text, body copy, and CTAs for campaign emails, automated sequences, and newsletters. Written for open rate and click-through performance — not just to fill a template.
Platform-native captions for LinkedIn, Instagram, Facebook, and TikTok — matching your brand voice, optimised for engagement, and written in the format each platform rewards algorithmically.
SEO blog articles, thought leadership pieces, whitepapers, case studies, and industry reports — researched, structured, written, and proofread. Content that builds authority and earns organic traffic.
Personality definition, vocabulary guidelines, sentence structure principles, tone spectrum, and channel-specific voice adjustments — documented as a tone of voice guide your entire team can use.
Every copy brief begins with a clear definition of audience, objective, and single-minded message before writing begins. This brief-first process is why TDS copy lands well on the first draft — the writing is solving a defined problem, not searching for a direction.
Audience, objective, key message, tone, and mandatories are locked in before writing begins. The brief is the contract — it prevents vague feedback and misaligned first drafts.
Copy is written by a senior TDS writer and reviewed internally against the brief before it reaches you. You never receive a first draft that hasn't been quality-checked against the objective it's meant to achieve.
Two revision rounds are included per deliverable. Feedback is gathered via Slack or Google Docs. Specific, brief-referenced feedback produces better revisions — TDS provides a feedback guide if needed.
Approved copy is delivered in the format required — Google Doc, direct Figma annotation, or CMS-ready text. Where TDS is also producing the design, copy and layout are integrated simultaneously.
No TDS writer starts writing without an approved brief. The audience, objective, and message are defined before the first word is typed — which is why first drafts land closer to the mark than copy produced without that discipline.
When TDS produces both copy and design, writers and designers work from the same brief simultaneously. Copy is written for the layout it will live in — no retrofitting headlines into spaces they weren't written for.
TDS copywriters work from your approved tone of voice guidelines — or develop them if none exist. Every piece of copy sounds like your brand, not like a different writer was hired for each brief.
Subscription means no per-word or per-page pricing. Whether you need two social captions or a full website rewrite in a month, the cost is the same — output scales with your marketing calendar, not with a freelancer's availability.
The editorial plan that tells your copywriters what to write, for whom, and when — so every piece of copy has a strategic purpose before the brief is raised.
Campaign concepting and messaging frameworks that define the creative territory — the upstream strategic layer that makes copywriting faster, sharper, and more aligned.
Copy and design produced together for every email — subject lines, body copy, and CTAs written in tandem with the layout so content and design reinforce each other.
Book a no-obligation discovery call. We'll map out your copywriting needs and show you exactly how TDS can deliver — starting within the week.