TDS brand refresh and rebrand services evolve your existing identity — preserving the equity you've built while modernising the elements that are holding your brand back. Whether you need a subtle visual update or a full strategic repositioning, TDS starts with a brand equity audit to determine exactly what should change and what should stay. Every refresh is led by a Creative Director and supported by ongoing production so the new brand rolls out consistently across every touchpoint.
Every tier includes the full brand refresh suite. Scope is determined by your audit — you only pay for what your brand actually needs.
Assessment of existing assets, market recognition, consistency gaps, and brand perception. Produces a clear brief on what to evolve, what to retain, and what to retire.
Updated logo (if required), refined colour palette, modernised typography, revised iconography, and updated photography/illustration direction — all informed by audit findings.
Refreshed standards document reflecting all updated visual and verbal elements. Replaces or supplements the existing guidelines with new specifications and usage rules.
Post-refresh production of all priority assets in the new brand — stationery, digital templates, social profiles, email signatures, presentation decks, and more.
For brands requiring strategic repositioning — new name, new identity, new messaging. Includes full brand strategy, identity design, guidelines, and launch collateral.
Internal launch deck, announcement collateral, and social media assets to introduce the refreshed brand to your team, partners, and market.
Every brand refresh at TDS begins with an audit — not assumptions. Understanding what your brand has earned in the market determines every decision that follows.
Review of all existing assets, consistency analysis, competitive benchmarking, and stakeholder interviews. Output: a clear brief defining what changes and why.
One or two refresh directions are presented — showing before/after comparisons across key applications. You select a direction; we refine to final.
Full visual system finalised, source files packaged, and brand guidelines updated to reflect all changes. Ready for internal and external distribution.
All priority assets updated to the new brand. Ongoing subscription production continues under the refreshed identity — no separate scoping or renegotiation required.
TDS never starts refreshing a brand before understanding what's worth keeping. The equity audit protects your investment and prevents unnecessary change for change's sake.
Unlike project agencies that hand over files and disappear, TDS remains your production partner post-refresh — applying the new brand consistently across every asset.
Every refresh decision is reviewed by a Creative Director. The balance between evolution and preservation is one of the hardest calls in branding — senior experience matters here.
TDS subscriptions are month-to-month. Complete your refresh, then continue with production — or pause when your roadmap demands it.
If your refresh requires repositioning, brand strategy provides the competitive and audience foundations before any visual evolution begins.
Build or rebuild the complete visual identity system — logo, colour, typography, and iconography — as part of a full rebrand engagement.
Update or create from scratch the standards document that governs your refreshed identity across every team and supplier.
Book a no-obligation discovery call. We'll assess your brand equity and show you exactly what a TDS refresh or rebrand engagement delivers.