TDS brand identity design services deliver the complete visual foundation your business needs to build recognition and trust — logo systems, colour palettes, typography hierarchies, iconography, and usage-ready brand guidelines. A coherent brand identity makes your business 3–4× more recognisable across every touchpoint. Every identity project at TDS is led by a Creative Director, ensuring strategic alignment before a single mark is drawn.
Every tier includes the full suite of brand identity deliverables. No add-ons, no hidden extras — if it's brand identity, it's included.
Primary logo, horizontal and stacked lockups, symbol/mark variants, reversed and single-colour versions. Delivered in AI, EPS, SVG, PNG, and PDF formats.
Primary, secondary, and neutral colour systems with full specification — HEX, RGB, CMYK, and Pantone codes. Accessibility-tested contrast ratios included.
Heading, subheading, body, and caption type scales. Includes font licensing recommendations and pairing rationale for both digital and print contexts.
A custom icon set or defined iconography style guide ensuring visual consistency across UI, marketing, and print applications.
A comprehensive PDF and/or Figma-based guidelines document covering all identity elements, usage rules, spacing specifications, and prohibited applications.
Business card, email signature, letterhead, and social media profile assets — demonstrating the identity system applied across real-world touchpoints.
Every brand identity project begins with TDS's structured brand immersion — a discovery process that defines your positioning and audience before any creative work begins.
Stakeholder interviews, competitive audit, and positioning brief. Output is a Creative Brief that governs every design decision in the project.
Two to three distinct identity directions are developed, each with logo concepts, colour exploration, type pairings, and moodboard context. You select a direction; we refine.
Two rounds of revisions per deliverable, managed via Slack. Once approved, all source files are packaged and delivered with full IP transfer.
Post-identity, TDS continues applying your new identity across all marketing collateral, digital assets, and campaigns — with 48-hour turnaround on standard requests.
No mark is drawn until your positioning is defined. TDS's brand immersion process ensures every identity decision is rooted in competitive context and business objectives.
Every concept is reviewed by a Creative Director before it reaches you. You get senior-level judgement on every deliverable — not just a designer's first pass.
All source files and intellectual property are transferred to you at sign-off. Your brand is yours — no licensing fees, no usage restrictions.
TDS subscriptions are month-to-month. Build your identity, then continue with ongoing production — or pause when you need to. There's no penalty for flexibility.
Formalise your identity into a comprehensive brand standards document that governs every use — internal teams, agencies, and partners.
Position your brand for competitive advantage — defining your purpose, personality, audience, and differentiated value before design begins.
Dedicated logo development as a standalone project — primary marks, wordmarks, symbol variations, and multi-format delivery.
Book a no-obligation discovery call. We'll map out your brand identity needs and show you exactly how TDS can deliver — starting within the week.