TDS brand guidelines services transform your visual identity into a structured, enforceable standards document — covering logo usage, colour specifications, typography rules, tone of voice, and application examples for digital and print. Without documented guidelines, brands drift. Studies show that consistent brand presentation increases revenue by up to 23% — and that consistency starts with a standards document every team can follow. Every TDS guidelines engagement is led by a Creative Director.
Every tier includes comprehensive brand guidelines production. No add-ons — if it's brand documentation, it's included.
Clear space requirements, minimum size specifications, approved colour variations, prohibited uses, and placement guidelines for all logo variants across all contexts.
Primary and secondary palette documentation with HEX, RGB, CMYK, and Pantone codes. Accessibility contrast ratios, background usage rules, and colour hierarchy guidance.
Font family specifications, weight and style usage rules, type scale hierarchy, line spacing and kerning standards, and web vs. print font substitution guidance.
Brand personality descriptors, communication principles, vocabulary guidance, and before/after copy examples demonstrating on-brand vs. off-brand language.
Illustrated do/don't examples across stationery, digital, social media, advertising, and environmental applications — showing the guidelines in context.
Guidelines delivered as a designed PDF and, on request, as an interactive Figma file with shared component libraries for in-house design teams and developer handoff.
Whether building guidelines alongside a new identity or documenting an existing brand, TDS follows a structured process to ensure accuracy, usability, and completeness.
Review of all existing brand assets, identification of inconsistencies, and a gap analysis against best-practice standards. Establishes the scope of the guidelines document.
Structure and chapter plan agreed with the client. Defines what sections are included, the depth of each, and the primary audience for the document (internal, agency, or both).
The guidelines document is designed to brand standard — it's a showcase of the identity it documents. All specifications are verified for accuracy before draft delivery.
One structured review round with stakeholders. Final PDF and Figma files delivered, plus an optional 30-minute guidelines walkthrough session with your team.
TDS designs guidelines to be read, not filed. Clear layout, visual hierarchy, and practical examples make the document genuinely usable by every team member or supplier.
A Creative Director reviews every page of your guidelines document before delivery. Accuracy and strategic alignment are verified — not just visual polish.
Because TDS also produces your ongoing assets, the guidelines are a living reference — updated when the brand evolves and applied consistently across every new deliverable.
TDS subscriptions are month-to-month. Document your brand with us, then continue with ongoing design production — or pause when your needs change.
Build the complete visual identity system — logo, colour, typography, and iconography — that your guidelines will document and govern.
Define the strategic foundation — positioning, personality, and purpose — that informs every decision captured in your guidelines document.
Extend your brand guidelines into a full digital design system — Figma component libraries, design tokens, and developer handoff documentation.
Book a no-obligation discovery call. We'll assess your current brand assets and show you exactly what a TDS guidelines engagement delivers.