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Service Category

What Brand Design
Services Does
TDS Include?

TDS brand design services encompass the full visual identity stack — from brand strategy and logo design through to typography systems, colour palettes, iconography, and brand guidelines. Brands with consistent visual identities are 3–4× more likely to achieve strong brand visibility than those without. Every TDS subscription includes Creative Director oversight on all brand work, ensuring your identity is strategically grounded, not just aesthetically pleasing.

What's Included

What does brand design include
in a TDS subscription?

Every tier includes the full suite of brand design deliverables. There are no add-ons — if it's brand design, it's included.

Logo & Mark Design

Primary logo, secondary lockups, symbol/mark variations, reverse and single-colour versions. All delivered in print-ready and digital formats (AI, EPS, SVG, PNG).

Visual Identity System

Colour palette (primary, secondary, neutral), typography hierarchy, spacing system, grid logic, and iconography style. The complete visual DNA of your brand.

Brand Guidelines

Comprehensive brand standards document — logo usage rules, colour codes (HEX, RGB, CMYK, Pantone), typography specifications, do/don't usage examples, and tone of voice principles.

Brand Collateral

Business cards, letterhead, email signatures, presentation templates, and branded stationery. The touchpoints that make a brand feel real and consistent.

Brand Refresh

Audit of existing brand equity, identification of what to evolve vs. preserve, updated visual system, and refreshed guidelines. Available when you need evolution rather than revolution.

Design Systems

Component libraries, UI style guides, and design tokens for brands that need consistency across digital products. Figma-native with developer handoff documentation.

How It Works

How does TDS deliver
brand design?

Every brand engagement begins with TDS's 5-day brand immersion — a structured onboarding that captures your strategy, audience, and competitive context before a single concept is drawn.

01

Brand Immersion (Days 1–5)

Stakeholder interviews, brand audit, competitor analysis, and positioning brief. The output is a Creative Brief that governs all design decisions.

02

Concept Development

Two to three distinct brand directions are explored. Each direction is presented with rationale, moodboards, and initial applications. You choose the direction; we refine.

03

Refinement & Sign-off

Two rounds of revisions are included per deliverable. Feedback is managed via Slack. Once approved, files are packaged and delivered with full source files.

04

Ongoing Brand Production

Post-identity, TDS continues producing all brand collateral, marketing materials, and new assets under the established system — with 48-hour turnaround on standard requests.

Turnaround
Brand Immersion
5 Days
Full Brand Identity
3–5 Weeks
Ongoing Asset Requests
48 Hours
Brand Guidelines Doc
Included
Why TDS

Why choose TDS for
brand design?

Strategy Before Aesthetics

Every brand engagement starts with a Creative Brief signed off by a Creative Director. Your logo isn't designed until your positioning is defined.

Subscription = Momentum

Unlike project agencies that deliver and disappear, TDS remains your brand partner — applying the identity across every new asset with no additional scoping or contracts.

Creative Director Oversight

A Creative Director reviews every brand concept before it reaches you. This isn't a solo designer interpreting a brief — it's a senior-led process with QA built in.

No Lock-in Contracts

TDS subscriptions are month-to-month. Pause, scale up, or cancel when your needs change. Most clients stay because the output is exceptional — not because they're locked in.

Related Services

What other services complement
brand design?

FAQ

Frequently asked questions
about TDS brand design

Does TDS build brand identity from scratch?
Yes. TDS handles everything from brand strategy and naming through to full identity systems — logo, typography, colour palette, iconography, and usage guidelines. You can start from zero or refresh an existing brand.
How long does a brand identity project take with TDS?
A foundational brand identity — logo, colour palette, typography, and brand guidelines — typically takes 3–5 weeks depending on the complexity of the brief and the speed of client feedback.
What tier do I need for full brand design services?
Brand identity work is available on all tiers. The Growth tier ($3,500/mo) supports identity systems and guidelines. The Scale tier ($7,000/mo) adds faster turnaround, more parallel workstreams, and direct Creative Director access.
Does TDS provide brand guidelines as a deliverable?
Yes. Every brand identity engagement concludes with a comprehensive brand guidelines document covering logo usage, colour specifications, typography rules, tone of voice, and application examples.
Can TDS refresh an existing brand rather than build a new one?
Absolutely. Brand refresh projects are common at TDS — evolving existing visual identities while preserving equity. This typically includes a brand audit, updated visual system, and refreshed guidelines.
Further Reading

Deep-dive resources on brand design

Get Started

Ready to build a brand
that actually means something?

Book a no-obligation discovery call. We'll map out your brand needs and show you exactly how TDS can deliver — starting within the week.