Current image and video dimensions for every major platform — bookmark this page and stop guessing at format specs.
View All Specs ↓Platform specifications change more frequently than most designers realise. An asset sized for 2024 Instagram specs may render incorrectly in 2026. This reference is verified against each platform's current documentation as of March 2026. Save this page and share it with your design team and any external partners producing social assets for your brand.
File types: JPG, PNG. Max file size: 8MB for profile, 4MB for logo.
Carousel: max 10 slides. Recommended: square format for consistency.
Text overlay: keep key content within centre 80% of frame to avoid crop on mobile.
Always include captions — 80% of LinkedIn video is watched without sound.
4:5 portrait takes the most screen real estate in feed — recommended for organic.
Keep essential content and text within safe zone — UI overlays the top and bottom of frame.
Upload at 320×320px minimum. Use a bold, high-contrast logo mark — wordmarks become illegible at display size.
Text in ads: keep under 20% of image area for best reach.
Design cover for 820×312px but keep key content centred for mobile crop.
Recommended: 1080×1080px square for feed ads — consistent across Facebook and Instagram placement.
Header image is heavily cropped on mobile — keep key content in the vertical centre.
Minimum resolution: 600×335px. Recommended max file size: 5MB for JPG/PNG.
Design banner at full 2560×1440px. Critical content must sit within the 1546×423px safe zone shown on all devices.
Custom thumbnails drive 90% of best-performing YouTube videos. Design to be legible at small size in mobile search results.
TikTok displays profile images as circles. Upload at 500×500px for sharpest rendering.
Keep text and key visuals within safe zone — UI elements (caption, buttons, profile) overlay the bottom and sides.
PDF and Figma template versions — includes all platforms, format dimensions, safe zones, and file type requirements in one shareable document.
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Last verified: March 2026. Platform specifications change without notice — always confirm against the platform's current advertising and creative guidelines before final production.