A lightweight, structured request format for routine design tasks — faster than a full creative brief, detailed enough to eliminate unnecessary back-and-forth.
Download Free Template ↓A full creative brief is the right tool for campaign work, new brand assets, or complex multi-deliverable projects. But not every design task requires a detailed brief — a social media post, a banner ad resize, or a one-pager update does not need 20 fields of context. Using a full brief for routine requests creates unnecessary overhead and slows turnaround.
A design request template sits between "Slack message with vague instructions" and "full creative brief" — it captures exactly the information a designer needs to produce routine work correctly on the first attempt, without asking for context that does not apply.
"Hey can you make a LinkedIn post about our new feature? Something engaging. Need it today."
Asset: LinkedIn single image. Size: 1200×628px. Copy: [attached]. Key visual: product screenshot showing [X]. Tone: confident, direct. Due: 5pm AEST today. Approver: Sarah.
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