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Design Cost Calculator

2026 market rates for design projects across freelancers, agencies, and design subscriptions — so you know what fair pricing looks like before you brief anyone.

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How to Use This Reference

This reference table shows typical Australian market rates for common design projects and asset types in 2026, across three sourcing models: freelancer, agency, and design subscription (DaaS). Rates shown are AUD and reflect mid-market quality — not lowest-cost offshore work, not top-tier premium agency rates.

Use this to sanity-check quotes you receive, build internal budget requests, and compare the economics of different resourcing approaches. For a more detailed total-spend analysis, use the Design Budget Template or In-House vs Subscription Calculator.

Brand Identity & Logo Design

ProjectFreelancerAgencyDaaS
Logo design (primary mark only)$800–$3,500$3,500–$12,000Included
Full brand identity system$4,000–$18,000$18,000–$80,000Plan dependent
Brand guidelines document$1,500–$6,000$5,000–$20,000Included
Brand refresh (existing identity)$2,000–$8,000$8,000–$35,000Plan dependent

Digital & Web Design

ProjectFreelancerAgencyDaaS
Landing page design (1 page)$800–$3,000$2,500–$8,000Included
Website design (5–10 pages)$4,000–$15,000$15,000–$60,000Plan dependent
UI/UX design (app or SaaS product)$6,000–$30,000$25,000–$120,000Plan dependent
Email template design (HTML)$500–$2,000$1,500–$5,000Included

Marketing & Campaign Creative

ProjectFreelancerAgencyDaaS
Social media ad set (6 variants)$600–$2,400$2,000–$8,000Included
Pitch deck / investor deck (20 slides)$1,500–$6,000$6,000–$25,000Included
Brochure / one-pager (double-sided)$400–$1,800$1,200–$5,000Included
Motion graphic / animated social (15s)$800–$4,000$3,000–$15,000Plan dependent
Explainer video (60s, animated)$3,000–$12,000$10,000–$50,000Plan dependent

All rates in AUD. Ranges reflect mid-market quality in the Australian market, 2026. "Included" for DaaS indicates the asset type is within standard plan scope; "Plan dependent" indicates it is available at higher plan tiers. Contact TDS for a specific quote.

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Related Resources

Design ROI Calculator

Model the revenue return on your creative investment.

In-House vs Subscription

Full cost comparison between hiring and subscribing.

Design Budget Template

Map your total design spend across all cost categories.

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