Templates, guides, calculators, and frameworks built by the TDS team for marketing directors, CMOs, and brand managers who want to work smarter. All free, no signup required.
The TDS creative brief template — everything a designer needs to start work without a single back-and-forth. Used internally on every TDS project.
Calculate the return on your design investment. Input your current spend, conversion rates, and revenue — see where design is generating or losing value.
A complete brand guidelines template covering logo usage, colour system, typography, photography style, and tone of voice — ready to populate for your brand.
27-point checklist covering every element a complete brand identity system should include. Use it to audit your current brand or scope a new one.
Compare the true cost of hiring an in-house designer against a TDS subscription — salary, super, leave, software, recruitment, and management overhead included.
Structured brand audit template used by TDS strategists. Covers visual consistency, messaging clarity, competitive positioning, and channel effectiveness.
How to structure, design, and present a pitch deck that wins investor attention. Covers narrative arc, data visualisation, slide hierarchy, and common mistakes.
Standardised design request template for marketing teams — captures all brief information cleanly so designers can start work without clarification loops.
Sizes, formats, and design principles for every major social media platform — LinkedIn, Instagram, Meta, X, YouTube, TikTok — updated for current specs.
Annual design budget planning template for marketing leaders — covers headcount, agency spend, software, subscriptions, and campaign production costs.
12-month marketing calendar template with built-in design request planning — map campaigns to briefs and ensure your creative team is never surprised by a deadline.
Everything a marketer needs to know to brief, produce, and deliver video content — from brand films to social clips. Formats, scripts, production checklist included.
TDS believes that better-briefed clients produce better work. These resources are the same tools we use internally — we publish them because a marketing leader with a strong brief template gets better output from any designer, including ours. If they help you without ever becoming a client, that's still a good outcome.