Services Pricing How It Works Our Work About Insights Learn Contact Book a Call
Industry — eCommerce

What Design Services Do
eCommerce Brands Need?

eCommerce brands need a continuous stream of design output across five distinct channels: product photography art direction, packaging design, paid social advertising creative, email marketing design, and storefront UI. According to Shopify, eCommerce stores with professional visual design convert at 2–3× the rate of templated competitors — making design output volume and quality a direct revenue lever, not a nice-to-have.

The Challenge

What creative challenges do eCommerce
brands face?

The design demands of a scaling eCommerce brand are relentless — new products, new campaigns, new seasonal pushes, and new channel formats each quarter. Most brands hit a creative bottleneck before they hit a growth ceiling.

Ad creative fatigue kills ROAS

Meta and TikTok algorithms require constant creative refresh to maintain performance. Most eCommerce brands can't produce new ad creative fast enough — causing ROAS to decline as audiences see the same assets repeatedly.

Inconsistent brand presentation across channels

When packaging, ads, emails, and website are designed at different times by different people, the brand experience becomes fragmented — reducing customer trust and lifetime value.

Seasonal campaigns require burst design capacity

EOFY, Black Friday, Christmas, and other peak periods demand a surge in design output — new landing pages, email sequences, ad creative, and social content — that internal teams cannot absorb without contractor costs.

New product launches need full creative suites

Each new product launch requires packaging, product page design, campaign creative, unboxing assets, and email sequences — a significant creative undertaking that compounds with every SKU added to the range.

What TDS Produces

What deliverables does TDS produce
for eCommerce clients?

TDS covers the full creative stack for eCommerce — from product packaging through to paid social creative, all under one subscription with Creative Director oversight on every asset.

Product Photography Direction

Art direction briefs, shot lists, prop and styling guidance, and post-production retouching. TDS directs the visual language of your product photography for consistency across all channels.

Packaging Design

Primary packaging (boxes, labels, pouches, bags), secondary packaging, gift wrap, tissue paper, and unboxing inserts — print-ready with dieline templates, CMYK specs, and bleed marks.

Social Ad Creative

Static and animated ad creative for Meta, TikTok, Pinterest, and Google Display — all formats and aspect ratios, rapid iteration for creative testing, and seasonal campaign variations.

Email Marketing Design

Klaviyo and Mailchimp HTML templates for promotional campaigns, welcome flows, abandoned cart sequences, post-purchase emails, and transactional design — delivered import-ready.

Storefront & Product Page Design

Shopify homepage design, collection page layouts, product page UI, mega-menu design, and custom section design — built for conversion with clear hierarchy and social proof integration.

Brand Identity & Style Guide

Logo, colour palette, typography, and brand guidelines tailored for eCommerce — covering digital application, packaging colour standards, and social media visual guidelines.

The Subscription Advantage

How does TDS's subscription model
benefit eCommerce businesses?

eCommerce brands need burst capacity for peak seasons and consistent output year-round — the TDS subscription model delivers both without the cost structure of a full in-house creative team.

Eliminate creative bottlenecks

Unlimited design requests means your ad creative, email templates, and new product launch assets are never held up by capacity constraints. Submit a request today, receive it within 48 hours.

Scale for peak without hiring

Q4 and major sales events require a surge in creative output. With TDS, you simply increase your request volume — no contractor negotiations, no onboarding delays, no post-season redundancies.

Brand consistency across every channel

Because TDS holds your brand guidelines and creative system, every new asset — whether a packaging label or a TikTok ad — is consistent with your established visual identity from day one.

Direct Creative Director oversight

A senior Creative Director reviews every deliverable before it reaches you — maintaining the standard of your brand visuals even as output volume scales to meet demand.

Typical Engagement

What does a typical eCommerce
engagement look like?

Most eCommerce clients onboard ahead of a major product launch or seasonal campaign push, establishing brand fundamentals in month one before moving to ongoing production at full velocity.

01

Brand Audit & Creative Brief (Week 1)

TDS audits existing brand assets, packaging, ads, and website. A Creative Brief and visual direction are established covering colour, typography, photography style, and brand tone.

02

Foundation Assets (Weeks 2–4)

Priority deliverables established — commonly packaging refresh, homepage redesign, and first batch of ad creative in all required formats. Photography art direction brief delivered for upcoming shoot.

03

Ongoing Campaign Production (Month 2+)

Rolling production of ad creative batches, email templates, new product page designs, social content, and seasonal campaign assets on a 48-hour request turnaround.

04

Peak Season Surge (Quarterly)

EOFY, Black Friday/Cyber Monday, and Christmas campaign suites planned 6 weeks out — landing pages, email sequences, ad creative variations, and social content all delivered ahead of go-live dates.

eCommerce Design Output
Ad Creative Batch
48 Hours
Per format set, all sizes included
Email Template
48–72 Hours
Design + coded HTML delivery
Packaging Design
5–10 Days
Print-ready with dieline
Contract
Month-to-Month
Pause between seasons, no penalty
FAQ

Frequently asked questions
about TDS for eCommerce brands

Does TDS design Shopify and eCommerce storefronts?
Yes. TDS designs custom Shopify themes, product page layouts, collection pages, and homepage designs — all built for conversion. We work within existing themes or design from scratch, depending on your brief.
Can TDS produce social ad creative for Meta and TikTok?
Yes. TDS produces static and animated social ad creative for Meta (Facebook and Instagram), TikTok, Pinterest, and Google Display — in all required formats and aspect ratios, ready for upload.
Does TDS handle packaging design for eCommerce products?
Yes. TDS designs primary packaging (boxes, bags, labels, pouches), secondary packaging, and unboxing experience elements. All files are delivered print-ready with dieline templates and bleed marks included.
How does TDS support email marketing design for eCommerce brands?
TDS designs HTML email templates for Klaviyo, Mailchimp, and other platforms — including welcome flows, promotional campaigns, abandoned cart sequences, and transactional email design. We deliver coded templates ready to import.
Further Reading

Deep-dive resources on design for eCommerce

Get Started

Ready to scale your eCommerce
creative output?

Book a no-obligation discovery call. We'll audit your current brand assets and show you exactly how TDS can accelerate your campaign execution and product launch design.

Related Industries

Design services for other
industries