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Industry — B2C

Design as a Service for
B2C Brands

B2C brands face the most competitive design environment in business. Every touchpoint — shelf, screen, social feed, inbox, packaging — is an opportunity to win or lose a consumer in seconds. The brands that consistently outperform are those with the design infrastructure to execute at volume without sacrificing quality. TDS provides unlimited, high-quality design output for B2C brands that need to look exceptional across every channel, every week, without the overhead of a full in-house creative team.

The Challenge

What creative challenges do
B2C brands face?

Consumer attention is won in milliseconds

On social feeds, search results, and retail shelves, consumers make visual judgements in under three seconds. B2C brands that invest in design quality at every touchpoint consistently outperform those that treat design as an afterthought.

Design volume requirements are enormous

A moderately active B2C brand needs 20–40 designed assets per week across social, email, paid advertising, and website — a volume that overwhelms most in-house teams and makes freelancer management unworkable at scale.

Brand consistency is hard to maintain across channels

When social content is produced by a social media manager, email design by a different person, and packaging by an external agency, the result is visual fragmentation that dilutes brand recognition and perceived quality.

Campaign cadence requires creative that refreshes constantly

B2C consumers develop ad fatigue rapidly. Brands need fresh creative across their paid and organic channels every 2–4 weeks to maintain performance — a creative refresh rate that most design resources can't sustain.

What TDS Produces

What deliverables does TDS produce
for B2C clients?

Brand Identity System

Logo, colour palette, typography, visual language, and brand guidelines built for the demands of consumer marketing across digital, print, and physical environments.

Campaign Creative

Seasonal and promotional campaign assets across paid social, display advertising, email, and organic channels — refreshed at the cadence your media plan demands.

Packaging Design

Consumer product packaging, retail shelf design, e-commerce packaging, labels, and unboxing experience design — prepared as print-ready files to your supplier's specifications.

Social Media Content

Daily and weekly social content across Instagram, Facebook, TikTok, and Pinterest — templates, campaign content, and evergreen brand assets that maintain a consistent visual presence.

Email Marketing Design

EDM design, welcome sequences, promotional campaign emails, abandoned cart templates, and loyalty program communications — built in Figma and exported to your ESP.

Retail & Activation Materials

In-store point-of-sale, sampling kits, event activations, trade show displays, and retail merchandising design that drives purchase decisions at the final moment.

FAQ

Frequently asked questions
about TDS for B2C brands

Can TDS produce high-volume social media and campaign content for B2C brands?
Yes. B2C brands typically require the highest volume of design output — daily social content, rotating campaign assets, email sequences, and digital advertising creative across multiple platforms. TDS Scale tier subscriptions are purpose-built for this output level.
Does TDS design consumer packaging for B2C product brands?
Yes. Consumer packaging design — including retail shelf packaging, e-commerce packaging, label design, and unboxing experience design — is a core competency for TDS with B2C clients.
Can TDS support a B2C brand through a rebrand while maintaining ongoing design output?
Absolutely. TDS handles rebrands and ongoing production simultaneously. Your team can run foundational brand work alongside current campaign output — the subscription model is specifically designed for parallel workstreams without additional cost.
What B2C categories does TDS have experience designing for?
TDS works with B2C brands across food and beverage, health and wellness, home goods, personal care, consumer electronics, pet products, sporting goods, and consumer services. If you sell directly to consumers and need consistent, high-quality design, TDS is a strong fit.
Get Started

Ready to build a design engine
for your consumer brand?

Book a no-obligation discovery call. We'll map your current design needs and show you how TDS can deliver the volume and quality your brand requires — every week, every channel.

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