Before a single production brief is run, TDS spends five structured days becoming fluent in your brand. This is not paperwork — it is the foundation that makes 48-hour turnarounds possible without quality compromise.
We collect everything that defines your brand — logo files, colour palettes, typography, brand guidelines, existing collateral, campaign history, and competitor references. Your dedicated Slack workspace is created with structured channels for briefs, feedback, and files. Primary contacts are confirmed and communication preferences established.
Your Creative Director conducts 30-minute calls with key people across marketing, leadership, and sales. The purpose is not to review a brief — it is to understand how your company thinks, what you are trying to achieve commercially, where past design efforts have succeeded or failed, and what good looks like in your market. These conversations inform every brief we receive from you, permanently.
The Creative Director synthesises Day 1 and Day 2 into a Brand Alignment Brief — a living reference document that captures brand voice, visual dos and don'ts, audience segments, key messages, competitive positioning, and execution standards. This document is shared with you for review and becomes the single source of truth that every TDS team member references before touching your work.
Production begins on 2–3 real deliverables — chosen to demonstrate range across formats. These are not samples or test pieces. They are live work you actually need, intentionally selected to prove the process across different brief types and to give your team early exposure to the TDS output standard.
We present the initial deliverables, walk through rationale, and use your feedback to calibrate the relationship. Revision preferences, sign-off processes, and output formats are confirmed. By end of Day 5, your subscription is fully operational — production-ready from Day 6 with a team that already understands your brand.
Every brief follows the same four-step cycle. The Creative Director sits between submission and production — ensuring what gets made is correct before time is spent making it.
Submit your brief via Slack using a structured template. Include objective, format, audience, messaging, and deadline. No meeting required.
Your Creative Director reviews the brief before production starts. They may sharpen the strategy, question the approach, or clarify execution. This step prevents expensive revisions downstream.
Your designer produces the work, guided by the CD-reviewed brief and your Brand Alignment Document. Delivery to your Slack channel with a brief rationale note.
Provide feedback directly in Slack. Revisions are unlimited. Most briefs resolve in one to two rounds. Once approved, final files are packaged and delivered.
Each month your Creative Director schedules a structured review session. Output quality from the prior month is assessed, upcoming campaign priorities are mapped, and the Brand Alignment Brief is updated where needed. This is where the relationship deepens from execution partner to embedded creative resource.
TDS is built for embedded, asynchronous collaboration. You never chase a freelancer on WhatsApp or wait for an agency account manager to relay a message. Communication is direct, structured, and always on record.
Your own Slack workspace with structured channels — #briefs, #feedback, #files, #general. All communication is searchable and on-record.
You always know who you are working with. Your CD and primary designer are named contacts, not anonymous queue members.
Scheduled calls with your Creative Director — weekly for Custom tier, bi-weekly for Scale. Core and Starter tiers communicate async via Slack.
A dedicated email address for billing queries, file requests, and anything that sits outside of the design workflow.
Brief acknowledgement within 4 business hours. CD review completed same business day for briefs submitted before midday AEST. After-hours submissions are reviewed first thing the following morning.
TDS provides a brief template inside your Slack workspace. It takes 3–5 minutes to complete. The template captures objective, format, dimensions, audience, key message, tone, and deadline. The more context you provide, the better the first draft.
Completed files are delivered directly to your #files Slack channel. Each delivery includes a short rationale note from your Creative Director explaining key decisions. Source files are packaged and available on request.
If a deadline is critical or a brief is urgent, flag it with the 🔴 emoji in your #briefs channel. TDS operates an escalation protocol that brings the CD into direct oversight of that brief immediately.
Most design subscriptions sell production capacity. TDS sells production capacity plus strategic direction. The difference is significant when it matters.
Every brief is reviewed by a Creative Director before production begins. They challenge vague objectives, sharpen messaging, and ensure executional decisions serve your commercial goals — not just the brief as written.
In most subscription models, a brief goes directly to a designer. At TDS, the CD reviews and approves direction before a pixel is placed. This is the mechanism that makes 48-hour turnarounds reliable — less guesswork in production means fewer revision cycles.
TDS includes brand, product, lifestyle, and headshot photography in Scale and Custom tiers. Sessions are planned and directed by your Creative Director against your Brand Alignment Brief — not independently briefed shoots that look disconnected from the rest of your collateral.
TDS operates on a month-to-month basis. You can pause for up to 30 days or cancel with 30 days' notice. No minimum commitment. No cancellation penalty. The relationship continues because the output is good, not because a contract forces it.
A step-by-step explainer of the DaaS model — how briefs are submitted, how teams are structured, what turnaround times look like, and how quality is maintained at scale.
Download TDS's creative brief template — the structured format that gets your design requests actioned faster and ensures the output matches your vision every time.
Book a 20-minute discovery call. We will assess your current output volume, map the right subscription tier, and answer every process question you have — no sales pressure, no deck.