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For Social Media Managers

Design as a Service for Social Media Managers: Content at the Speed of Social

Social media demands content every day — feed posts, Stories, Reels, carousels, ad creative, motion graphics. TDS gives you a full creative team on subscription so your content calendar stays full, your brand looks consistent, and you never wait on a freelancer again.

48hr
Standard turnaround on social graphics
Unlimited briefs per month
6+
Platforms sized and formatted per brief
CD
Creative Director on every deliverable
The social media challenge

What are the biggest creative production challenges for social media managers?

Social media managers are among the highest-volume creative consumers in any organisation. These are the four production problems that limit social performance most often.

Content calendars outpace production capacity

A consistent social presence requires 15–30 pieces of content per month per platform. When you manage multiple platforms, the production demand quickly exceeds what any single designer or freelancer can sustain — and gaps in the calendar show in engagement metrics.

Freelancers are too slow for reactive content

Social media moves at the speed of culture. Reactive posts, trending formats, and timely campaign extensions require creative turnaround in hours, not days. A freelancer who is not available when the moment arrives means your brand misses it entirely.

Brand consistency degrades across platforms and creators

Using different freelancers for different platforms, or switching between tools and templates, creates subtle brand inconsistencies that compound over time. Followers notice — even if they cannot articulate exactly what looks off about the feed.

Video content demand is growing faster than capacity

Reels, TikToks, Shorts, and motion graphics now outperform static content on every platform's algorithm. But producing video requires significantly more time, equipment, and expertise than static graphics — creating a production gap that most teams cannot close without dedicated support.

What TDS produces

Every social media content format, covered

TDS covers the full social media creative stack under one subscription — from static feed posts to motion graphics to short-form video — all directed by a Creative Director who knows your brand.

01

Feed posts and carousels

Square, portrait, and landscape static posts for Instagram, Facebook, LinkedIn, and Pinterest. Carousel decks, infographics, and branded quote cards. Formatted correctly for each platform from a single brief.

02

Stories and vertical formats

Instagram and Facebook Stories, TikTok background graphics, vertical promotional tiles. Templated for consistent production velocity with custom variations for campaigns and promotions.

03

Reels and short-form video

Motion graphics, branded animations, and edited short-form video for Instagram Reels, TikTok, and YouTube Shorts. Produced under Creative Director direction at Scale and Custom plan tiers.

04

Paid social ad creative

Static, carousel, and video ad creative for Meta, TikTok, LinkedIn, and Pinterest. Multiple variants per campaign to enable A/B testing and prevent creative fatigue across your paid media schedule.

05

Profile and cover assets

Profile photos, cover images, highlight covers, and branded link-in-bio graphics. Refreshed for campaigns, seasons, and brand updates without the overhead of briefing separately each time.

06

Campaign asset packages

Full campaign visual packages covering all platforms — feed, Stories, Reels, ads — produced as a coordinated set from a single campaign brief. Launch-ready assets across every format and channel simultaneously.

How it works

From content calendar to published post in 48 hours

TDS is designed to operate as the production engine behind your social media strategy. Here is the typical workflow for a social media manager using TDS.

01Step

Share your content calendar

At onboarding, share your content pillars, posting frequency, and upcoming campaign schedule. Your Creative Director maps TDS production to your calendar and flags where lead time is needed for more complex deliverables.

02Step

Submit briefs via Slack

Brief posts individually or in batches via the TDS Slack channel. Include copy, reference images, format specs, and any campaign context. Your Creative Director picks up briefs and assigns to production — no email chains, no back-and-forth.

03Step

Review and approve in 48 hours

Completed assets are delivered within 48 hours. Review, provide feedback, and request revisions — all included. Final files are delivered in the exact formats and dimensions required for each platform, ready to upload.

04Step

Monthly creative review

A monthly call with your Creative Director reviews content performance, upcoming campaign requirements, and opportunities to evolve your social creative strategy. This is where TDS adds value beyond production — identifying what is working and where the creative direction should shift.

Common questions

Frequently asked questions

Does TDS produce Reels and short-form video for social media?
Yes. TDS produces short-form video content including Reels, TikToks, and YouTube Shorts — motion graphics, branded animations, and edited video content — at Scale and Custom plan tiers. All video is produced under Creative Director direction to ensure it aligns with your brand and platform requirements.
How quickly can TDS turn around social media graphics?
Standard social media graphics are delivered within 48 hours of briefing. This includes feed posts, Story graphics, carousel slides, and cover images across all platforms. For urgent same-day requests, Scale and Custom plan subscribers can flag priority briefs directly to their Creative Director via Slack.
Can TDS produce content across multiple social platforms simultaneously?
Yes. TDS produces correctly sized and formatted assets for all major social platforms — Instagram, Facebook, LinkedIn, TikTok, Pinterest, and X — from a single brief. Your Creative Director ensures the creative concept adapts appropriately to each platform's format and audience context.
Does TDS help with social media ad creative?
Yes. TDS produces paid social ad creative including static, carousel, and video formats for Meta, TikTok, LinkedIn, and Pinterest. Creative Director oversight ensures ad creative aligns with your organic brand presence and follows platform best practice for creative performance.

Further Reading

Learn
Social Media Design Guide
Glossary
Content Design
Services
Social Media Design
Ready to start

Content at the speed
of social.

Book a 30-minute call. We'll map your content calendar, show you how TDS fits into your social media workflow, and give you a clear cost comparison against your current setup.