Brand identity, UI/UX design, and a 13-page mobile-responsive website for Liveco — an Australian build-to-rent and managed accommodation operator competing in the contemporary rental market.
Liveco Accommodation
Property / Build-to-Rent / Accommodation
Brand Identity + Website Design & Development
Brand identity, guidelines, 13-page website, UI/UX system, CMS, mobile-responsive build
The Challenge
The Australian rental and build-to-rent market is competitive and consolidating fast. Prospective tenants have more options — and higher expectations — than ever. Property managers want partners who feel professional, reliable, and modern. Liveco needed a brand and website that could communicate clearly to both audiences.
Their brief called for something contemporary and approachable — not corporate, not generic. A brand that could sit comfortably alongside lifestyle photography, feel trustworthy in a leasing conversation, and function flawlessly as a digital property management and enquiry platform across all devices.
Our Approach
TDS DaaS started with brand strategy — defining how Liveco should be positioned relative to the broader accommodation market. We landed on a visual identity that was warm, residential, and lifestyle-forward: a colour palette that communicated comfort rather than corporate detachment, and typography that felt modern without being cold.
With the brand system established — including logo variants, colour standards, typography hierarchy, and photography direction — we moved directly into website design. The 13-page site was planned around two primary user journeys: the prospective tenant finding and enquiring about a property, and the property manager understanding Liveco's offer.
The build was performance-optimised and mobile-responsive from the ground up, with CMS integration allowing the Liveco team to manage property listings independently after handoff.
Market positioning, value proposition clarity, and competitive landscape analysis to define where Liveco sits in the Australian accommodation market.
Logo system (primary, reversed, icon), warm lifestyle-forward colour palette, typography hierarchy, photography direction, and brand guidelines.
User journey mapping for tenants and property managers, information architecture, wireframing and prototyping, final UI design system.
Full 13-page build — homepage, property listings, about, contact, and booking/enquiry flow — mobile-responsive with CMS integration.
The Deliverables
Key Outcomes
"The engagement focused on communicating Liveco's value proposition clearly to prospective tenants and property partners — building a brand that feels contemporary, approachable, and trustworthy in a competitive rental landscape."
TDS DaaS — Creative Brief, Liveco Accommodation
Services Delivered
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TDS DaaS delivers brand identity, website design, and UI/UX systems for property, accommodation, and real estate businesses across Australia.
