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TDS DaaS website redesign for the Dalgarno Institute — main homepage for Australia's leading drug prevention and community resiliency advocacy organisation, featuring campaign imagery and bold editorial design
Case Study

Dalgarno Institute

Public Health Drug Prevention Education Advocacy 6 Websites Full A-to-Z Retainer

DesignRush Best Logo Award 2024  ·  IDA International Design Awards 2025 Honourable Mention

Client

Dalgarno Institute

Industry

Public Health / Drug Prevention / Education / Advocacy

Engagement

Full-Service Digital + Creative Retainer (A-to-Z)

Team

Jessica Tavitian (CD), Will Phan (Sr. Designer)

Project Overview

The Most Comprehensive Engagement in the TDS Portfolio

The Dalgarno Institute is one of Australia's most prominent drug prevention and community resiliency advocacy organisations — operating multiple sub-brands, campaigns, educational programmes, and digital platforms. TDS DaaS serves as the Institute's complete outsourced digital and creative department.

The partnership spans website development, podcast production, learning management, campaign advertising, photography and video, content writing, technology auditing, and full A-to-Z technical support across all platforms and digital properties — making it the most comprehensive multi-service engagement in the TDS portfolio.

The work has been recognised internationally: DesignRush Best Logo Award 2024 and IDA International Design Awards 2025 Honourable Mention.

The Challenge

Managing an Entire Organisation's Digital Ecosystem

The Dalgarno Institute operates across multiple sub-brands, annual campaign cycles, ongoing community programmes, and an educational platform — all requiring consistent, high-quality creative and technical management simultaneously. No single vendor had previously been able to cover the full breadth of the Institute's needs.

TDS was challenged to act not as a supplier but as a department — owning the strategy, production, technical infrastructure, and ongoing execution of everything digital across the entire organisation.

  • Multi-Website Ecosystem

    Six separate websites managed simultaneously — main site, WRD 2024 and 2025, donation portal, IYD microsite, and ongoing updates.

  • Annual Campaign Cycles

    World Resiliency Day campaign produced annually — website, posters, social content, stickers, and outdoor mockups from concept to launch.

  • Full Technical Ownership

    Hosting, DNS, WordPress maintenance, plugin management, email, CRM, and emergency technical support — all under TDS ownership.

Our Approach

Eight Workstreams. One Creative Partner. Ongoing.

01 — Multiple Sub-Brand Websites

Main Dalgarno Institute website redesign and rebuild, World Resiliency Day campaign sites (WRD, WRD 2024, WRD 2025), donation portal, and International Youth Day microsite — with ongoing updates across all properties.

02 — Campaign Advertising

Annual World Resiliency Day campaigns (2024 and 2025), 20+ anti-drug advocacy posters, International Youth Day image pack, bento grid and carousel social formats, campaign stickers, and urban wall outdoor mockups.

03 — Podcast Production

Complete podcast studio setup and technical configuration, episode recording coordination, post-production audio editing and mastering, podcast artwork and branding, and distribution across all major platforms.

04 — Learning Management System

LMS platform selection and setup, course architecture and content upload, user management and access control, and ongoing LMS maintenance and support for the Institute's educational programme delivery.

05 — Photography & Video

Campaign photography direction, advocacy and documentary-style photoshoot, video production for digital and broadcast channels, editing and post-production — driving authentic campaign impact.

06 — Retainer Content Writing

Regular news and advocacy content writing, campaign editorial content, SEO-optimised article production, and research-based long-form content — maintaining the Institute's digital voice and search presence.

07 — Technology Audit

Full digital infrastructure audit, platform and software assessment, security and performance review, and recommendations report — ensuring the Institute's full technology stack is optimised and secure.

08 — A-to-Z Technical Support

All hosting, domain, DNS management; WordPress maintenance and updates; plugin and security management; email and CRM support; emergency response; and an ongoing technical helpdesk.

Award-Winning Work

DesignRush Best Logo Award 2024 and IDA International Design Awards 2025 Honourable Mention — recognised internationally for creative excellence in the advocacy and public health sector.

The Deliverables

Website Ecosystem

Six websites managed simultaneously across the Dalgarno Institute's brands and campaign properties.

TDS DaaS Dalgarno Institute main website homepage redesign — drug prevention and community resiliency advocacy organisation homepage with bold editorial layout
Main Website — HomepageDalgarno Institute main website homepage redesign — bold editorial layout for Australia's leading drug prevention advocacy organisation.
TDS DaaS Dalgarno Institute website interior page — advocacy programmes section with community resiliency content and mobile-responsive layout
Main Website — Programmes SectionInterior page covering the Institute's community resiliency programmes and educational resources.
TDS DaaS World Resiliency Day 2025 campaign website design for Dalgarno Institute — annual campaign microsite homepage with bold poster-led visual design
WRD 2025 — Campaign WebsiteWorld Resiliency Day 2025 campaign microsite homepage — annual campaign site designed and built by TDS DaaS.
TDS DaaS World Resiliency Day 2025 campaign website interior page for Dalgarno Institute — event information and programme page with mobile-responsive design
WRD 2025 — Website InteriorWorld Resiliency Day 2025 event and programme information page — mobile-responsive campaign site interior.
TDS DaaS donation portal website design for Dalgarno Institute — online donation platform homepage with conversion-optimised layout for community funding
Donation Portal — HomepageDedicated donation portal website designed for community fundraising and supporter conversion.
TDS DaaS International Youth Day campaign microsite for Dalgarno Institute — IYD campaign website homepage with youth-focused advocacy messaging
IYD Campaign MicrositeInternational Youth Day campaign microsite — targeting youth audiences with drug prevention advocacy messaging.

Campaign Advertising & Advocacy Posters

World Resiliency Day annual campaigns plus 20+ anti-drug advocacy poster executions — from print to outdoor urban wall.

TDS DaaS World Resiliency Day 2025 campaign poster for Dalgarno Institute — bold anti-drug advocacy poster design with striking typographic treatment
WRD 2025 — Campaign Poster 01World Resiliency Day 2025 campaign poster — bold typographic anti-drug advocacy design for print and digital use.
TDS DaaS World Resiliency Day 2025 campaign poster 2 for Dalgarno Institute — drug prevention advocacy poster with community resiliency campaign messaging
WRD 2025 — Campaign Poster 02Second World Resiliency Day 2025 poster execution — community resiliency messaging at poster scale.
TDS DaaS Dalgarno Institute anti-drug advocacy poster displayed on an urban outdoor wall mockup — large-format street-level poster for community drug prevention campaign
Urban Wall Poster MockupAnti-drug advocacy poster presented on an urban outdoor wall — showing campaign impact at street and public environment scale.
TDS DaaS Dalgarno Institute campaign poster mockup — drug prevention advocacy poster in framed print context for community display
Campaign Poster MockupAdvocacy poster in framed print context — showing campaign design at community and educational display scale.
TDS DaaS International Youth Day campaign image for Dalgarno Institute — IYD advocacy campaign asset targeting youth drug prevention awareness
International Youth Day CampaignIYD campaign image pack — youth-targeted drug prevention advocacy asset for digital and print use.
TDS DaaS World Resiliency Day 2025 campaign sticker design scene for Dalgarno Institute — printed advocacy stickers for community distribution and grassroots campaign activation
WRD 2025 — Campaign StickersWorld Resiliency Day 2025 sticker design for community distribution and grassroots campaign activation.

Anti-Drug Advocacy Poster Series

20+ individual poster executions — each with a distinct message, deployed across print, digital, and social channels.

TDS DaaS anti-alcohol advocacy poster for Dalgarno Institute — bold typographic poster with the message 'All Alcohol Does Is Steal' for drug prevention campaign
Advocacy Poster — "All Alcohol Does Is Steal"Anti-alcohol advocacy poster with bold typographic impact — part of the 20+ poster series.
TDS DaaS drug prevention advocacy poster for Dalgarno Institute — bold campaign poster with the message 'Prevention Is the Answer' for community and educational use
Advocacy Poster — "Prevention Is the Answer"Drug prevention advocacy poster — designed for community, educational, and digital distribution.
TDS DaaS advocacy poster for Dalgarno Institute — bold campaign design with the message 'Don't Let Your Life Be Stolen by Drugs' for anti-drug prevention programme
Advocacy Poster — "Don't Let Your Life Be Stolen by Drugs"Impact-focused drug prevention poster for community and educational anti-drug advocacy.
TDS DaaS World Resiliency Day 2024 campaign homepage design for Dalgarno Institute — annual campaign website first edition homepage
WRD 2024 — Campaign HomepageWorld Resiliency Day 2024 campaign website homepage — the first edition of the annual campaign produced by TDS.
TDS DaaS World Resiliency Day 2024 bento grid social media thumbnail for Dalgarno Institute — social media campaign asset in bento grid format
WRD 2024 — Bento Social ThumbnailBento grid social media campaign asset for World Resiliency Day 2024 digital distribution.
TDS DaaS World Resiliency Day poster in environment mockup for Dalgarno Institute — campaign poster shown in public display context
WRD Poster — Environment MockupWorld Resiliency Day campaign poster presented in a public display environment — showing real-world campaign impact.
Key Outcomes

An Entire Organisation's Digital Department

6
Websites designed, built, and managed simultaneously — main site, WRD campaigns, donation portal, and IYD microsite
20+
Anti-drug advocacy poster executions across print, digital, social, and outdoor formats
2
Annual World Resiliency Day campaigns fully produced — 2024 and 2025 — from concept to launch
2
International design awards — DesignRush Best Logo Award 2024 and IDA International Design Awards 2025 HM
1
Complete LMS deployed for the Institute's educational and drug prevention programme delivery
A–Z
Full technical ownership — hosting, WordPress, plugins, DNS, email, CRM, and 24/7 emergency support
Services Used

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