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TDS DaaS brand identity applied to laptop device mockup for Brooky Cyber — dark high-contrast cybersecurity brand design communicating technical authority and trustworthiness
Case Study

Brooky Cyber

Cybersecurity Technology Services Managed Security Brand Identity Stationery Brand + Web + Retainer
Client

Brooky Cyber

Industry

Cybersecurity / Technology Services

Engagement

Brand + Web + Retainer

Team

Jessica Tavitian (CD), Will Phan (Sr. Designer)

Project Overview

A Cybersecurity Brand That Commands Trust

Brooky Cyber is an Australian cybersecurity firm providing managed security services, threat monitoring, penetration testing, and compliance consulting to enterprise and government-adjacent clients. TDS DaaS created Brooky Cyber's brand identity from the ground up and built a professional digital presence designed to communicate technical authority and trustworthiness in a high-stakes sector.

TDS continues to serve as Brooky Cyber's ongoing creative partner through a graphic design retainer, ensuring all new communications remain consistent with the brand's positioning as a credible, serious cybersecurity provider.

The Challenge

Design That Earns Enterprise & Government Trust

Cybersecurity clients evaluate vendors through every touchpoint — a business card, a website, a letterhead. For enterprise and government-adjacent clients, visual credibility is not cosmetic: it signals operational maturity and inspires confidence before a single conversation has taken place.

Brooky Cyber needed a brand that looked as serious as the threats it protects against. The visual language had to be dark, high-contrast, and technically precise — while remaining approachable enough for business development contexts.

  • High-Stakes Visual Language

    Dark, high-contrast security aesthetic communicating technical authority to enterprise and government buyers.

  • Full Identity From Zero

    No existing brand — required 8 volumes of brand guidelines to establish and protect every aspect of the identity.

  • Physical + Digital Cohesion

    Brand needed to translate across business cards, ID cards, letterhead, device mockups, and a 4-page corporate website.

Our Approach

Seven Workstreams Building a Complete Cybersecurity Brand

01 — Brand Identity

Brand strategy and competitive positioning, logo design in primary, reversed, and icon variants, visual identity system, dark high-contrast colour palette, and typography selection and hierarchy.

02 — Brand Guidelines (8 Vols)

Eight volumes of comprehensive brand guidelines — logo usage, colour specifications (Pantone, CMYK, RGB, HEX), typography application, brand photography direction, and tone of voice guide.

03 — Website Design & Build

4-page corporate website with service architecture and UX, mobile-responsive build, and cybersecurity-appropriate visual language — presenting Brooky Cyber's capabilities to enterprise and government prospects.

04 — Stationery System

Business cards, letterhead, envelope design, employee ID card and holder design, compliments slips, and corporate folders — a complete stationery suite print-ready for production.

05 — Digital Brand Materials

Laptop and device mockup presentations, phone mockup assets, and digital brand presentation materials — enabling Brooky Cyber to present its brand on-screen with maximum impact.

06 — Managed Hosting

Cloud hosting configuration and management, SSL certificate management, domain and DNS setup, and ongoing technical maintenance — full infrastructure handled by TDS.

07 — Design Retainer

Ongoing design support for all communications — new service collateral as the business grows, digital and print asset creation, ensuring the brand stays consistent across every new touchpoint.

The Result

A cybersecurity firm with a brand presence that commands enterprise trust — from the first business card hand-off to the website first impression.

The Deliverables

Brand Identity & Digital Mockups

Device presentations and visual identity collateral — the Brooky Cyber brand applied across digital surfaces.

TDS DaaS brand identity laptop mockup for Brooky Cyber — dark cybersecurity brand design displayed on a MacBook screen, communicating technical authority to enterprise clients
Laptop Device MockupBrooky Cyber brand identity presented on a laptop device mockup — communicating technical authority in a digital-first context.
TDS DaaS brand identity phone mockup for Brooky Cyber — mobile brand presentation showing the cybersecurity firm's identity on an iPhone screen
Phone Device MockupBrooky Cyber brand applied to a mobile phone mockup — showing responsive brand performance on small screens.
TDS DaaS business card design mockup for Brooky Cyber — dark premium cybersecurity stationery with high-contrast brand identity and refined typographic treatment
Business Card MockupDark premium business card design for Brooky Cyber — the first physical brand impression for enterprise and government contacts.
TDS DaaS envelope and letterhead design mockup for Brooky Cyber — corporate stationery suite showing branded letterhead and envelope for the cybersecurity firm
Envelope & Letterhead MockupCorporate stationery system — branded letterhead and envelope design for Brooky Cyber's formal communications.
TDS DaaS employee ID card and holder design mockup for Brooky Cyber — corporate identity card system for cybersecurity firm staff with dark brand treatment
Employee ID Card & HolderEmployee identity card and card holder design — bringing the Brooky Cyber brand into the corporate operational environment.
TDS DaaS full stationery suite for Brooky Cyber — corporate stationery system flat lay showing business card, letterhead, compliments slip, and folder design
Full Stationery SuiteComplete corporate stationery system — business card, letterhead, compliments slip, and folder presented as a cohesive brand suite.

Brand Guidelines & Website

8-volume brand guidelines and 4-page corporate website — the complete Brooky Cyber digital presence.

TDS DaaS brand guidelines volume 1 for Brooky Cyber — logo usage rules and primary identity specification for the cybersecurity firm
Brand Guidelines — Volume 01Logo usage rules, primary mark specification, and clear space requirements for Brooky Cyber.
TDS DaaS brand guidelines volume 2 for Brooky Cyber — colour specifications showing Pantone, CMYK, RGB, and HEX values for the cybersecurity brand palette
Brand Guidelines — Volume 02Colour specifications — Pantone, CMYK, RGB, and HEX values for the Brooky Cyber dark security palette.
TDS DaaS brand guidelines volume 3 for Brooky Cyber — typography application guide showing font hierarchy for the cybersecurity firm's brand communications
Brand Guidelines — Volume 03Typography application guide — font hierarchy and usage rules across all Brooky Cyber communications.
TDS DaaS corporate website homepage design for Brooky Cyber — dark cybersecurity-appropriate visual language homepage with managed security services overview
Website — HomepageCorporate website homepage using cybersecurity-appropriate visual language to present Brooky Cyber's managed security services.
TDS DaaS corporate website services page for Brooky Cyber — penetration testing and compliance consulting service detail page with mobile-responsive layout
Website — Services PageServices detail page covering penetration testing, threat monitoring, and compliance consulting capabilities.
TDS DaaS corporate website about page for Brooky Cyber — company overview and team credentials page for Australian cybersecurity services firm
Website — About PageCompany overview and credentials page — building trust and communicating Brooky Cyber's team authority.
Key Outcomes

A Complete Brand That Earns Enterprise Trust

8
Volumes of brand guidelines — the most comprehensive brand standards system in the TDS portfolio
4
Corporate website pages designed and built with cybersecurity-appropriate visual language
3
Logo variants — primary, reversed, and icon — for consistent identity across all dark and light contexts
6+
Stationery items — business cards, letterhead, envelopes, ID cards, compliments slips, and folders
Ongoing
Design retainer maintaining brand consistency across all new communications as the firm grows
100%
Managed technical infrastructure — cloud hosting, SSL, domain, and DNS configured and maintained by TDS
Services Used

How We Helped

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