Case Study
Blackpole Group
Professional Services
Corporate Advisory
Capital Markets
Brand Identity
Investor Materials
Full Brand Retainer
Blackpole Group is a professional services firm operating across corporate advisory, capital markets, and business consulting. TDS DaaS was engaged on a comprehensive brand retainer — one of the studio's most complete ongoing partnerships — functioning as Blackpole Group's embedded design department.
TDS manages all visual communications for Blackpole Group, from investor-facing capital raising documents to everyday internal operations, ensuring brand consistency across every touchpoint the organisation produces.
In capital markets and corporate advisory, the quality of a firm's materials communicates the quality of its thinking. Blackpole Group needed a design partner who understood that a pitch deck, a capability statement, and an internal memo are all brand touchpoints — and that consistency across all of them is what builds a premium market position.
The retainer model was chosen precisely because Blackpole's design needs are constant and varied — requiring an always-available creative team who knows the brand as deeply as the in-house team does.
Pitch decks and information memoranda that meet the visual standard expected by institutional and HNW investors.
Brand integrity maintained from a high-stakes pitch deck through to everyday letters, memos, and email signatures.
Retainer structure providing responsive design support for all new communications as the business grows and deals move.
Full brand identity creation — logo system with primary, secondary, and monogram variants, visual identity system, brand colour palette, and typography selection for a premium professional services positioning.
Comprehensive brand guidelines system across four volumes — logo application rules, typography and colour standards, document and collateral templates for consistent brand execution at every level.
Corporate website design including service pages and about section, mobile-responsive layout — presenting Blackpole Group's advisory capabilities and positioning to prospective clients.
Complete internal and external document design system — letter, memo, and report templates, client-facing document system, and email signature design ensuring brand integrity at every touchpoint.
Investor pitch deck design in multiple versions, capability statements, information memoranda layout, and deal summary templates — built to the visual standard expected in capital markets.
Corporate brochure series across five editions, service brochures, and print-ready production files — providing Blackpole Group with premium collateral for every business development context.
LinkedIn content templates, ongoing social media post design, profile and cover image design — maintaining Blackpole Group's professional digital presence across all social channels.
Ongoing design support for all communications — ad hoc asset creation, presentation design, event materials, and any new design requirement as the business evolves.
A professional services firm with design resources equivalent to an in-house team — at a fraction of the cost, with access to a full creative studio.
Four volumes of comprehensive brand standards — the single source of truth for all Blackpole Group visual communications.
Five corporate brochure editions and a comprehensive internal and external document design system.
Need a design team that knows your brand as well as you do? TDS DaaS's retainer model gives you a full creative studio — available whenever you need it.
