Case Study
Andatech
Consumer Electronics
Workplace Safety Technology
E-Commerce
Digital Advertising
Photography
Project + Retainer
Andatech is one of Australia's most recognised manufacturers and distributors of breathalysers, drug testing equipment, and workplace safety technology. TDS DaaS was engaged as a full-service creative and production partner — delivering assets across digital advertising, physical marketing, and live event environments simultaneously.
The engagement required deep collaboration across e-commerce UX, campaign strategy, photography direction, and print production — functioning as an embedded design department rather than a transactional supplier.
Andatech needed a creative partner capable of producing high-quality output across an unusually broad channel mix: a conversion-optimised e-commerce storefront, a full IAB digital advertising suite, trade expo materials, retail print collateral, and original product photography — all executed under one cohesive brand direction.
The brief demanded consistency from a 320×50 mobile leaderboard ad through to a full-scale expo banner system, while maintaining the premium, safety-focused positioning that Andatech's enterprise and retail customers expect.
Conversion-optimised storefront architecture for breathalyser, drug testing, and accessories categories.
Every standard display format from 320×50 mobile leaderboard to 970×90 large leaderboard — plus all Verity product line social formats.
Large-format expo banner systems and rollup displays ready for trade show production and activation.
Full website design and build including product page architecture, category landing pages for Breathalysers, Drug Testing and Accessories, and a conversion-optimised checkout flow — mobile-responsive throughout.
Complete IAB standard ad size set (9 formats) for the Breathalysers campaign series (10 executions) plus the full Verity product line campaign (9 social executions and complete display set).
Product brochure design with print-ready production, A3 and A1 advertising posters, and rollup banner / pull-up display systems designed for retail and trade environments.
Large-format expo banner system design for trade show activations, including print-ready file preparation to production specification for full-scale outdoor display.
On-location advertising photoshoot direction, 8 product and lifestyle hero shots, and video production for campaign and digital channel use — driving authentic, high-impact visual content.
Every asset — from a 200×200 social square to a full expo banner — was executed under a unified creative direction ensuring Andatech's premium, safety-focused positioning held across all contexts.
8 hero shots captured on location in Sydney — directed and produced by TDS DaaS.
Website design, product brochure, posters, and rollup banner systems.
Breathalysers campaign series (10 executions) plus full Verity product line campaign with IAB display set.
From e-commerce platforms to full campaign production — TDS DaaS delivers end-to-end creative for brands that need to perform across every channel.
