TDS DaaS is a brand design and digital agency operating under a Design as a Service model. We are an embedded creative department for B2B businesses — not an agency you brief and wait on, but a senior team that becomes part of yours.
TDS DaaS — trading name of Tokyo Design Studio Pty Ltd — was founded by Jessica Tavitian and Victor Tavitian as a response to a real problem: Australian businesses were overpaying for fragmented agency relationships, mediocre freelance output, and the overhead of internal creative hires.
We built a model where a senior, permanent creative team becomes embedded in your business on a flat monthly subscription. One team. Full brand context. No re-briefing. No markup. Just consistent, high-quality design output with a Creative Director overseeing every brief.
Headquartered in Sydney, NSW, Australia with a senior production hub in Saigon, Vietnam, TDS operates across timezones to deliver work faster than any single-city studio can match — without compromising on the strategic thinking that makes design effective.
How It WorksTDS is built on a small, high-performance core team — senior practitioners who have spent years refining their craft. No juniors on client accounts, no account management layers.
Jessica leads all creative strategy and oversees every client account. Her background spans brand identity, packaging, and editorial design — bringing a rigorous, system-level approach to every engagement.
Victor drives business development, operations, and the Sydney-Saigon studio model. He ensures the infrastructure behind TDS — systems, talent, and process — matches the quality of the creative output.
Will leads production from the Saigon studio, specialising in brand systems, print collateral, and digital design. His precision and throughput are central to TDS's 48-hour delivery commitment.
Most design agencies operate from a single city — which means they operate in a single timezone, with a single cost structure, and a single point of failure.
TDS runs a deliberate dual-studio model. Sydney handles everything that requires strategic alignment with Australian business culture: client relationships, Creative Direction, brand strategy, and stakeholder communication. Saigon runs our senior production studio — a GMT+7 team that extends our effective working day and keeps output flowing while Sydney sleeps.
The result: a studio that is genuinely faster than a single-location competitor, at a cost structure that lets us invest in seniority rather than headcount.
Human decision-making is predominantly fast, automatic, and emotional — System 1 thinking. We design for this first: visual hierarchy, contrast, colour, and form that communicate meaning before a single word is read. Rational messaging (System 2) reinforces a decision that emotion has already shaped.
Awareness is passive recognition. Fluency is instant, frictionless recall — the ability of a brand to be processed without cognitive effort. TDS builds brand systems designed for fluency: consistent visual language, repeating distinctive assets, and sensory cues that accumulate meaning over time.
A logo is not a brand. A single campaign is not strategy. We invest in building design systems that scale — component libraries, brand guidelines, template architectures, and visual frameworks that make every subsequent piece of work faster, cheaper, and more consistent.
Design divorced from commercial context is decoration. Every creative decision at TDS is anchored to a business objective — whether that is reducing customer acquisition cost, improving conversion rates, strengthening pricing power, or differentiating in a commoditised market.
TDS operates two independent editorial platforms that extend our thinking beyond client work — publishing for design professionals, brand strategists, and the Australian creative community.
These platforms are not marketing vehicles. They are genuine editorial projects — a reflection of TDS's commitment to advancing design discourse in Australia.
TDS DaaS operates within a broader network of creative, editorial, and technology properties — each serving a distinct purpose within the TDS group.
Parent company — brand design, web development, and strategic consulting agency based in Sydney. The home of TDS DaaS and the broader TDS group.
Industry publication covering design trends, brand strategy, and creative services in Australia and globally.
An independent editorial platform exploring creativity, process, and the craft of making things from nothing.
Most of our clients come from referrals — and the rest find us and wonder why they waited. Let's talk about your brand and whether TDS is the right fit.